Post by account_disabled on Sept 16, 2023 4:30:25 GMT -6
Instructions and advice so that he can move towards a purchase? And why does he add the product to the cart but never buy? In addition to metrics, more versatile data, such as various heatmaps and screen recordings, provide valuable information about the behavior of potential customers in your online store. The metrics of the act phase are even the most important for the development of your online store: if there are no metrics of the act phase and it is stated that there are no conversions of the convert phase, it is very difficult to start looking for reasons for the zero number of conversions in the convert phase. Examples of meters in the Act phase: Traffic quality metrics, such as time spent on the site.
Bounce rate or number of pages viewed Additions to the shopping cart Add-to-cart conversion rate Going through the online store purchase process (shopping behavior) Using internal search CONVERT – measure purchases and find out which channels are the most profitable In the Convert phase, as the name of the phase suggests, we focus on conversion. The metrics of the Phone Number List Convert phase are typically focused on measuring purchases, both in terms of units and euros. At this stage, it is important to measure the development of the conversion rate (as a whole, but also channel-specific!) and the functionality of the payment process, i.e. how many of those who have added to the shopping cart move to the checkout and complete the purchase. Regarding digital marketing, it is good to measure channel-specific ROAS in the convert phase, i.e. the return-to-investment ratio of different channels.
In addition to just looking at ROAS, it is important to invest in the fact that the roles of marketing channels in your customer's purchase process have been studied: the channel-specific ROAS goal should be in line with the role of the digital marketing channel in your customer's purchase process. By studying the channels from the perspectives of different attribution models, you get valuable information about which stage of the buying process is best served by different digital marketing channels. Also read: Attribution modeling: assign value from conversions to the channels to which it belongs Examples of Convert phase metrics: Number of purchases Yield Online store conversion rate Average purchase size Advertising channel ROAS (return on advertising investment) ENGAGE – engage the customer and make him buy again The engage phase is extremely important in online shopping, because it tells you how your current customers engage.
Bounce rate or number of pages viewed Additions to the shopping cart Add-to-cart conversion rate Going through the online store purchase process (shopping behavior) Using internal search CONVERT – measure purchases and find out which channels are the most profitable In the Convert phase, as the name of the phase suggests, we focus on conversion. The metrics of the Phone Number List Convert phase are typically focused on measuring purchases, both in terms of units and euros. At this stage, it is important to measure the development of the conversion rate (as a whole, but also channel-specific!) and the functionality of the payment process, i.e. how many of those who have added to the shopping cart move to the checkout and complete the purchase. Regarding digital marketing, it is good to measure channel-specific ROAS in the convert phase, i.e. the return-to-investment ratio of different channels.
In addition to just looking at ROAS, it is important to invest in the fact that the roles of marketing channels in your customer's purchase process have been studied: the channel-specific ROAS goal should be in line with the role of the digital marketing channel in your customer's purchase process. By studying the channels from the perspectives of different attribution models, you get valuable information about which stage of the buying process is best served by different digital marketing channels. Also read: Attribution modeling: assign value from conversions to the channels to which it belongs Examples of Convert phase metrics: Number of purchases Yield Online store conversion rate Average purchase size Advertising channel ROAS (return on advertising investment) ENGAGE – engage the customer and make him buy again The engage phase is extremely important in online shopping, because it tells you how your current customers engage.